Jibin Baby, PhD (jbaby@ncsu.edu)
Postdoctoral Research Scholar.
My primary research focuses on the agritourism sector, emphasizing the visitors’ motivation and behavior. I also lead research with agritourism operators investigating food safety practices and service quality. Along with primary research focusing on agritourism, I have conducted research on topics related to festivals and events, risk management, and optimism bias.
Postdoctoral Research Scholar.
My primary research focuses on the agritourism sector, emphasizing the visitors’ motivation and behavior. I also lead research with agritourism operators investigating food safety practices and service quality. Along with primary research focusing on agritourism, I have conducted research on topics related to festivals and events, risk management, and optimism bias.
Carla Barbieri, PhD (carla_barbieri@ncsu.edu)
PRTM Professor in Sustainable Tourism.
I founded and lead the Agritourism & Societal Well-being lab. My main research line focuses on farm entrepreneurial diversification, especially related to agritourism development. I also conduct studies on the socio-cultural aspects of niche tourism. I teach at the undergraduate (Sustainable Tourism) & graduate (Advanced Theories and Leisure Research) levels. I am also a specialist of the Tourism Extension team.
PRTM Professor in Sustainable Tourism.
I founded and lead the Agritourism & Societal Well-being lab. My main research line focuses on farm entrepreneurial diversification, especially related to agritourism development. I also conduct studies on the socio-cultural aspects of niche tourism. I teach at the undergraduate (Sustainable Tourism) & graduate (Advanced Theories and Leisure Research) levels. I am also a specialist of the Tourism Extension team.